Market Research-NME (front cover)

Just like the over magazines i have evaluated NME uses the same type of headline banner at the top of the page to advertise things in the magazine, but NME has made their banner much bigger so it's more noticable. The Banner is advertising that that this issue marks the 40th anniversary of glastonbury, which shows the magazine will have some sort of partnership with Glastonbury festival because they're the ones advertising. This is good for the magazine but it shows that it's worth reading due to the fact they have partnerships. The masthead which is under the banner headline, is alligned going from the left to the right taking over nearly half of the width of the page. The Masthead is in bold and very easy to read as the background picture of the page is dark blue and the masthead is white. Just above the masthead is the pirce and issue number of the magazine, but the barcode is at the bottom of the page in the right hand corner. This text is in small, white, italic writing. Then underneath the masthead, the definition of NME has been placed in small white writing too, which reads 'New Musical Express'. This informs the reader what NME is exactly about. On the opposite side of the page, on the right, a puff has been placed which tells you that inside the magazine they are giving you a preview of who they think will be the 'stars of Glastonbury' this year. The main headline of the cover is '40 years of Glastonbury' but reading this, as well as the banner headline at the top the reader will immediatley know that this issue of NME is all about glastonbury. This is good, but it is also a bad thing because they have more or less advertised the same thing twice when they could of used the top banner headline to advertise something else. The colour scheme of the front cover is white and orange with a dark blue background picture of a stadium with lots of different flags. The main headline of the cover is white as well as orange which links with the name as magazine as well as using the orange to make the page into something different. The word 'years' also overlaps the word '40' which is effective because it gives enough room for the word 'Glastonbury' as well as the picture. Behind the caption/banner headline, a green swirly/flower pattern has been placed which looks like confetti, therefore supporting celebrating the 40 year anniversary. Along the right hand side of the page a vertical banner headline has been placed advertising different artists with photo's of them it also tells you that features of these bands have been placed in the magazine. On the opposite side of the page, on the left, is another veritcal banner headline advertising bands inside but without photo's.

I-NME magazine is published by IPC Media, the International Publishing Corporation. They also publish for magazines, Now and Look.  They specialise in many different magazine areas like, leisure, men's and woman's lifestyle, entertainment and television.

I-NME magazine's beliefs are to get people's views and beliefs on Glastonbury and to get bands to tell them about all their beliefs.

A-NME aim their magazine at teenagers/young adults. Specifically because NME advertise many different festivals which tend to me an attraction for the younger generation.

R-NME magazine represents their magazine to indie rock bands. The front cover also gives off a sense of freedom due to the image, and the mention of festivals.