Tuesday, 16 November 2010
Market Research-Kerrang!
L- The title of the magazine which is 'Kerrang!' is a banner headline with a white background and black text. The title stands out a lot due to the fact that the font is very original, it's sharp bubble writing, bold, with several white lines going through certain letters which helps it stands out. Above the title is a banner reading 'Lost Prophets & Papa Roach: New Album Exclusives!' which is also spread across the full width of the page and is also in capital letters to help it stand out, it contrasts with the title because instead of having a white background it has black background and instead of having black text it has white text.
The image on the front cover is of a band 'The King Blues' where only the two main members are in the photo. The image is a mid-shot of the two men with a grey background. One of the members is slightly closer to the camera in the photo with his head placed over the title of the magazine whereas the other man is further back in the photo with the top of his head behind the title of the magazine suggesting that the band member closer to the camera is the lead singer and front-man of the band. To advertise the band on the front cover and their story inside, there had been a banner placed in the very centre of the page which once again, is the full width of the page. The background of the banner is white and has jagged edges almost to look as if a piece of paper has been ripped. The name of the band is in Bold yellow text which stands out from the rest of the text on the page which is in black. Below the main headline it says 'Heartbreak, Betrayal and the truth...' this helps the story stand out to the reader by briefly giving hints on what it's about. Below the title of the band and the headline shows the rest of the picture of the two band members. Over-lapping the main (background) picture at the bottom on the right is a cut out picture of 'Oli Sykes' only showing him and no background, across the picture is a quote of something he's said during the interview. On the left of that picture is another 3 pictures of 2 Bands and a lead singer of a band advertising the '5 free posters' included in this weeks magazine. Each image has the bands name over it in red bold writing, as well as the borders of the photo's being red, this helps it all fit together and stand out. Another advertising element also on the front cover is underneath these 4 pictures, there is a white banner across the very bottom of the page reading 'PLUS!..' then several band names. The one other image of has been placed in the top left hand corner underneath the title of the magazine, once again it had the red bold writing and is advertising the return of a band member for a band. Parallel to his picture is a circular logo put on the front cover of every Kerrang Issue reading 'the UK'S BIGGEST Rock guide! over 800 gigs'. Unlike the rest of the smaller advertisements on the page, this has white writing on a black background with a red border which helps it stand out. The bar code of the magazine is in the very bottom right hand corner and has been turned horizontally. Over all i think the front cover is quite outstanding, everything fits together, the colour scheme is eye-catching.
I- The producer of the Kerrang magazine is The Bauer Media Group. They also produce other magazines such as Take A Break, T.V Choice and T.V Guide.
I- The ideological views of Kerrang Magazine are to get different bands to inform the readers upon many aspects of their life, such as their beliefs, their pasts and just generally what their life is like. Kerrang Magazine also advertises new bands helping them gain fans as well informing the audience on upcoming gigs.
A-The target audience for Kerrang readers is teenagers/young adults. Generally 15 to 25 year olds. Also the type of music that Kerrang adveritses is Rock and Metal.
R- The Kerrang Magazine represents quite a hardcore look into music, especially because it's rock and metal. However, most people who dont read the magazine would think this is negative because Rock tends to be dark, but it is the total opposite. Kerrang generally just evaluates music and bands like any other music magazine.
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