Market Research-Kerrang! (double page spread)

In this issue of Kerrang magazine 'The King Blues' are on the front cover, therefore they are the magazine's main topic and have a double page spread.

L-On this double page spread, and also on many others, the first letter of the article is bigger than any other word and is in bold, this is to clearly show the reader where to start reading. The start of a new paragraph or topic has also had letters put in bold. The first page is the one with all of the writing about the band, and the one with just the image is the second page.The background colour of the page is black, with all the text in white, which helps it stand out. Whereas the background of the page with just a band member on is a dark grey, just like the front cover of the magazine. On the bottom left of the first page, Kerrang have placed three images, two are of the band members and the other is of the bands instruments. Each of these photo's have white borders around them which show that they belong on the page because the text is white also. On the other side of the page, the bottom right, there has been an arrow placed pointing to the next page, this is helpful because it lets the readers know that it isnt the end of the interview. The next page, is background mid-shot photo of the lead member of the band holding a dog. In the bottom left hand corner it tells you this and in the bottom right hand corner is a box with a yellow background with text inside telling you about this specific band member,i think this is good, because not only does the main part of the article tell you about the band as a whole, but you get to learn about the band members as individuals. At the top of the page on the right is a quote from the piece of text in the box, they have done this to advertise the box for you to want to read it. Throughout the front cover, contents page and the double page spread Kerrang have definitley kept their colour scheme all the way through, using mainly blacks, greys, whites, yellows and reds.

I-The whole magazine, obviously including the double page spread has been published by the Bauer Media group.

I-Kerrang believe in getting all the information of the band they can through using the interview, the stories of bands almost always include personal information about the band therefore showing that they dont mind asking any type of questions.


A-kerrangs target audience is 15 to 25 year olds, therefore keeping the the double page spread interesting for that specific age group. On the spread Kerrang have also included pictures of the band at their gig, obviously wanting to advertise the gigs for more people to go to them.

R-The double page spread includes a lot of writing showing that it's informative. Also the picture of the lead member holding a dog contrasts with the agressive picture on the front cover showing that they he will have a soft side to him even though he gives off a 'hard' impression.